Why could Google Maps be hurting your business? Well, living in the Hermosa Beach/Manhattan Beach corridor, it’s very likely that you’ve had the same experience that I had when I first moved here in 2004 and have encountered yet again now that I have just returned. What’s the problem? Bad driving directions from your GPS or online maps. The conversation goes something like this:
Me: “Hello, you’re almost to my apartment? Okay, I’m on the terrace but I don’t see you.”
Friend: “I’m your street, at 10th street.”
Me: Okay, just turn around and head north a few blocks and you will see me.
Friend: “Okay, I’ll call you when I am there.”
5 minutes pass. Friend calls back.
Friend: “I don’t see you.”
Me: “You CAN’T miss me. What do you see?”
Friend: ”I just passed Manhattan Beach Blvd.”
Me: “Doh. You’re in Manhattan Beach, and going the wrong way. NOW turn around and keep going south until you get to my street.”
Sound familiar? If you know how screwey the street numbering is around here, then this may sound like a familiar conversation.
“So, it can be tricky, but no big deal.”, you say.
Wrong, read on…
The problem with Google maps, other maps, and many GPS devices is that they have always had a problem treating the border between Hermosa Beach and Manhattan Beach as even existing. We’re all one big happy family! But that’s bad for your business, because even if your map location is correct, the driving diretions could be completely off and sending potential customers to the wrong place, and worse, annoying them! This is precisely what happened to a local business owner friend of mine thaks to an error in Google Maps. Luckily, it’s been fixed, but the moral of the story is that you need to stay on top of your web presence in maps, google places, Facebook and anywhere that has your location. And if you can’t, someone else should.
Here’s the link to trouble shoot and submit problems to Google Maps. And don’t think this is just a local problem, this has been going on for years and all over the world, with much more troublesome results than simply ending up at the wrong Trader Joe’s..
Check this out:
“Before leaving Barcelona yesterday morning, I checked Google maps to get driving directions from San Francisco International airport (SFO) to a friend’s place in Oakland.
Google got it way wrong. Imagine trying to follow these instructions if you didn’t know they were so wrong. Click on the image to see the full sized map. Google maps is working again now.”
Well, it is working, mostly, but if you are focusing on SEO for your small business, you can’t let the little things like map errors slip through the cracks!
Please contact us if you need help with maps, social networking, SEO, content writing/editing or web design.
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